Vodafone Job Cuts!

The Newbury-based company has seen conditions worsen in the UK and other key markets as the recession has deepened, particularly hitting sales of handsets.

Vodafone employs 10,000 workers in the UK.

The job losses will take place across the business, with 170 going from Vodafone's headquarters.

Retail staff are not involved.

"Vodafone UK has today announced reductions to its operating costs in order for it to compete more effectively in the UK market," a spokeswoman said.

"As customers look for best value in their mobile services, Vodafone intends to reduce its cost base whilst continuing to invest in new products and services to meet changing customer needs."

Vodafone said it was creating around 100 new roles this year as it develops services, with investment focused on its retail estate and online offerings.

The group first unveiled plans for cost reductions last November as part of a strategy to offset the impact of the recession on consumer spending.

It has twice scaled back revenue hopes.

As well as its headquarters in Newbury, Berkshire, Vodafone has call centres and offices in Newark, Banbury, Theale, Trowbridge, London, Warrington, Stoke-on-Trent and Hayes.

170 of the jobs cuts will be in Newbury.